(Gesture of Scent)

Nina Ricci

Today, the three ages of Grace come together in one singular advertisement campaign. Comprising of three acts - each an insight of gesture, bond & intimacy. 

The gesture of scent in the name of affection.

Inspired by renowned French filmmaker Jean Luc Godard. His contemporary themes and nuances perfectly epitomise modern femininity today.

The campaign will be edited into short viral internet films alongside an extended TV advertisement. This campaign will continue to demonstrate the brands unique relationship with femininity and the modern digital world. 



(film style)

Black & white shots with text overlay.